Full disclosure: I am a bit of a watch snob and I own one fashion brand watch by Guess as it was a gift from my wife.
The first time I heard of MVMT watches was during a Joe Rogan podcast where he uttered the carefully crafted words “they cut out the middle man so they can pass the savings onto you.” or something to that effect, plus the word “disruption”. As someone who worked in startups and technology, those words said one thing to me: these watches are put together using cheap components purchased in China (or worse, white-labeled watches purchased on Alibaba and branded).
Typically these watches can be purchased in bulk for as little as $5. I know as I looked into starting a watch-making company like Daniel Wellington and found the exact watches for sale for a few bucks.
Now that does not mean that MVMT watches are not worth it; for most normal people, they are a completely suitable watch brand. My issue is that they should not call themselves a “premium” brand.
I’m sure you would agree with me, paying around $170 or more for a cheaply made watch is not worth it, based on this, if I am asked are MVMT watches worth it? then I would have to say that MVMT are not worth it when for the same money you can purchase Casio watches and Citizen watches with reliable movements and manufacturing from a well-known watch brand and typically for way less money than a fashion watch.
Citizen even sells an eco-drive (solar-powered) Quartz that looks just as edgy as an MVMT watch for less than $200.
Even though Movado purchased the MVMT watch brand in 2018 I would still not consider the brand premium or worthy of investment as Movado purchased the brand recognition and not the watch designs or technology.
So yes, MVMT Watches are a popular fashion watch brand and not a premium watch brand that has gained significant attention in recent years due to their endless and very well-executed marketing campaigns. The brand was founded in 2013 by Jake Kassan and Kramer Laplante, who aimed to create elegant yet affordable watches that would shake up the norm. The company’s minimalist watch designs revolve around adventure, creativity, and disruption.
MVMT Watches have become a household name in the fashion watch industry, with Forbes hailing it as “the fastest-growing watch brand.” The brand relies heavily on social media and digital advertising to reach its customers and has sold its watches in over 160 countries worldwide. But with so many watch brands on the market, is MVMT worth the investment? These watches are not an investment.
This article will explore the design and aesthetics, quality and craftsmanship, price and affordability, customer reviews and feedback, special features, MVMT’s marketing and social media presence, warranty and customer support, MVMT Watches in the global market, and comparison with other brands.
History of MVMT Watches
MVMT Watches was founded in June 2013 by two college dropouts, Jake Kassan and Kramer Laplante, in Santa Monica, Los Angeles. The brand was launched with the aim of creating stylish and affordable watches for the modern generation. The founders raised over $290,000 in two Indiegogo campaigns, which helped them establish the brand and fund the initial production of their watches.
The brand’s name, MVMT, is a shorthand for the word “movement,” which represents the founders’ desire to create a movement of people who value quality and style at an affordable price. The brand’s minimalist designs and affordable price points quickly gained popularity, and the company grew rapidly in its first few years.
In August 2018, MVMT was acquired by Movado, a Swiss watch company, for $100 million. The acquisition allowed MVMT to expand its product offerings and reach a wider audience while maintaining its commitment to affordability and quality.
Today, MVMT Watches offers a wide range of watches, sunglasses, and other accessories for men and women. The brand has become known for its sleek and modern designs, which are inspired by the latest fashion trends.
Overall, the history of MVMT Watches is a testament to the power of entrepreneurship and innovation. The brand’s founders were able to turn their vision for affordable and stylish watches into a successful business, and the brand continues to grow and evolve under the ownership of Movado. Whether you’re a watch collector or simply looking for a stylish and affordable timepiece, MVMT Watches is definitely worth considering.
Design and Aesthetics
When it comes to watch designs, MVMT has a reputation for creating stylish timepieces with unique designs. Their minimalist design approach gives their watches a clean and modern look that can fit in with various styles.
MVMT offers a variety of special edition watches that feature unique designs and colorways. These limited edition watches are perfect for those who want a watch that stands out from the crowd. One of the most popular special edition watches is the Ghost Iris Bloom, which features a gradient dial that shifts from purple to blue.
The MVMT Chrono is a popular watch that features a clean and classic design. The Chrono is available in a variety of case sizes and finishes, making it easy to find a watch that fits your style. The Chrono also features a stopwatch function, making it a great watch for those who need to time events.
The MVMT Automatic is a great option for those who prefer an automatic watch. This watch features a skeleton dial that showcases the movement of the watch. The Automatic also features a unique case design that sets it apart from other watches.
Overall, MVMT watches offer a clean and modern design that can fit in with various styles. Their special edition watches, Chrono, and Automatic are all great options for those who want a stylish, functional watch.
Quality and Craftsmanship
When it comes to watches, quality and craftsmanship are key. As a watch collector with years of experience, I can confidently say that MVMT watches are a great option for those looking for a reasonable quality fashion watch that looks slightly different. If you gave me $200 and asked me to buy you a watch, I would not be buying you a MVMT watch but something closer to a Citizen or Casio (as I mentioned earlier). Even Seiko have some great looking watches in this price range.
But if you still insisted on a MVMT watch then one of the features of MVMT watches is their stainless steel case. This material is known for its durability and resistance to corrosion, making it a great choice for a watch that will withstand daily wear and tear. Inside their steel cases are typically a Japanese Miyota Precision Quartz Movement, which is reliable and cheap enough to replace instead of needing a service.
They are typically waterproof to 10ATM, which means up to 100m which is good for every type of swimming except serious diving.
In addition to the case, MVMT watches also feature leather straps. Leather is a classic choice for watch straps, and for good reason. It is comfortable to wear and looks great with a variety of outfits.
When it comes to the watch face, MVMT uses mineral glass or hardened mineral crystal. These materials are known for their scratch resistance, ensuring that your watch will look great for years to come.
In terms of quality, MVMT watches are an option for those looking for a stylish and functional timepiece. They will last but the ultra-modern designs may become dated quite quickly. With a limited 2 year warranty, it won’t hurt to buy one.
Overall, if you’re in the market for a watch that won’t break the bank and are not a watch snob, then MVMT is worth considering. With their stainless steel case, leather strap, and mineral glass or hardened mineral crystal, these watches are a great choice for those looking for a combination of style and durability.
Price and Affordability
When it comes to purchasing a watch, one of the most important factors to consider is the price point.
MVMT Watches promises high-quality products at a fair price. Their watches and jewelry are comprised of high-end materials including genuine cowhide leather and top-quality stainless steel. What’s more, MVMT products come with a 2-year guarantee, providing peace of mind for customers.
The brand offers a unique, points-based loyalty program that translates into checkout savings, making their already affordable price tag even more reasonable. Additionally, MVMT provides customers with free worldwide shipping, making it easier and more affordable to purchase their products.
It is necessary to be careful when purchasing a watch, as many retailers mark up prices significantly. However, MVMT’s commitment to affordable yet stylish minimalist watches makes them a key player in the watch industry. With all of these benefits, it is easy to see why MVMT Watches are worth considering for those looking for a stylish watch at an affordable price.
Customer Reviews and Feedback
We all know that customer reviews and feedback are necessary when considering a new watch purchase. So, I searched for reviews of MVMT watches to see what customers are saying.
I found that many customers are happy with their MVMT watches. They praise the watches’ minimalist design, high-quality materials, and affordable price. Some customers even mention that they receive compliments on their watches regularly. Granted the type of buyer of a MVMT watch is not your typical horological watch snob.
However, it’s important to be careful when reading customer reviews. I did find some negative reviews as well. Some customers report issues with the watches’ battery life or water resistance. Others mention that the watches feel cheap or flimsy. Remember, while they say premium, these watches are well marketed cheap watches.
In fact, after reading through many reviews, I noticed that the negative reviews tend to focus on the same few issues. This could be a key consideration for potential buyers.
Overall, the reviews suggest that MVMT watches are generally good watches, but there are some potential issues to be aware of. It’s important to do your own research and consider your own needs before making a purchase.
When it comes to special features, MVMT watches have a few that stand out. Let’s take a closer look at some of them.
First, let’s talk about the second hand. Some MVMT watches have a second hand that moves smoothly, rather than ticking from one second to the next. This is called a “sweeping” second hand, and it can be a nice touch if you’re looking for a watch that feels a bit more luxurious. And this usually applies to the watches with an automatic movement. Quartz or battery powered movements will have a second hand that ticks 60 times a minute.
Another feature to consider is automatic movement. Some automatic MVMT watches are powered by the movement of your wrist, rather than a battery. This means you don’t have to worry about changing the battery every few years, and it can be a cool conversation starter.
When it comes to water resistance, MVMT watches offer a range of options. Some are water-resistant to 30 meters, which means they can withstand splashes of water but shouldn’t be worn while swimming. Others are water-resistant to 50 meters, which means they can be worn while swimming or snorkeling. Most are 100m.
Overall, MVMT watches offer a range of special features that can make them a great choice for anyone looking for a stylish and functional timepiece. Just be careful to choose the features that are key to your needs and lifestyle.
MVMT’s Marketing and Social Media Presence
I have seen many watch companies come and go, but MVMT has managed to stand out from the crowd with its unique marketing and social media presence. MVMT has been successful in building a strong brand image and a loyal customer base by leveraging social media platforms like Instagram, Twitter, and Facebook.
MVMT has a strong presence on Instagram, with over 2.5 million followers. They use Instagram to showcase their watches, accessories, and lifestyle products. They also collaborate with influencers and celebrities to promote their brand. This has helped them to reach a wider audience and build a strong brand image.
In addition to social media, MVMT also has a strong email marketing strategy. They use email marketing to keep their customers informed about new product launches, promotions, and discounts. This has helped them to build a loyal customer base and increase their sales.
MVMT has also been successful in disrupting the watch industry by offering affordable, stylish watches that are accessible to everyone. They have managed to position themselves as a fashion brand rather than just a watch company. This has helped them to appeal to a wider audience and stand out from their competitors.
MVMT is owned by Movado Group Inc., a leading watch company. This has helped them to leverage Movado’s resources and expertise to grow their business. However, MVMT has managed to maintain its unique brand identity and continue to appeal to a younger, fashion-conscious audience.
Overall, MVMT’s marketing and social media presence has been key to its success. Their strong brand image, social media strategy, and email marketing have helped them to build a loyal customer base and increase their sales. If you are looking for an affordable, stylish watch that is backed by a strong brand, MVMT is definitely worth considering.
If you learn anything from MVMT is that you could start your own watch brand if you have enough money backing you. Which is something I intend to do with my own site and with the purchase of the Manchester Watch Works domain.
Warranty and Customer Support
When it comes to purchasing a watch, warranty and customer support are key factors to consider. As an experienced watch collector, I know that these aspects can make or break a watch brand. In fact, they are necessary to ensure that the customer is satisfied with their purchase and feels confident in their investment.
MVMT offers a two-year warranty on all of their watches, which is a great benefit for customers. This warranty covers any defects in materials and workmanship, and it also includes free battery replacements. Additionally, MVMT offers free returns within 60 days of purchase, which is a great policy for those who may be hesitant about making a purchase online.
In terms of customer support, MVMT has received mixed reviews. Some customers have reported positive experiences with their support team, while others have had negative experiences. It is important to be careful when contacting customer support and to have all necessary information ready to ensure a smooth process.
MVMT also offers free worldwide shipping, which is a key benefit for those who live outside of the United States. This shipping policy makes it easy for anyone to purchase a MVMT watch, no matter where they are located.
Overall, MVMT offers a solid warranty and free returns policy, but their customer support may need improvement. However, the free worldwide shipping is a key benefit for those who are interested in purchasing a MVMT watch.
MVMT Watches in the Global Market
MVMT watches have become increasingly popular in recent years due to their stylish designs and affordable prices. As an avid watch collector, I have seen the brand’s growth and expansion into international markets. One thing to keep in mind is that MVMT timepieces are primarily sold online through their official website, which offers international shipping to many countries.
If you are considering purchasing a MVMT watch and live outside of the United States, be careful when entering your shipping address. It is necessary to ensure that the address is correct to avoid any shipping issues or delays. MVMT also offers free shipping for orders over a certain amount, so it may be worth considering purchasing multiple watches or accessories at once to take advantage of this benefit.
In terms of the global market, MVMT has made a name for itself by offering quality watches at an affordable price point. Their watches have been well-received in countries such as Hong Kong, where the brand has a strong presence. Additionally, MVMT has expanded into over 160 countries and has sold over 1.5 million watches, sunglasses, and other accessories worldwide.
Overall, MVMT watches offer a key benefit of affordability without sacrificing style or quality. If you are looking for a new watch and are on a budget, MVMT may be a great option to consider. With international shipping available and a strong presence in the global market, it is clear that MVMT is a brand to watch out for.
Comparison with Other Brands
When it comes to buying a watch, you want to make sure that you are getting the best value for your money. That’s why it’s important to compare MVMT watches with other brands to see how they stack up. Now when you look at fashion brands such as Tommy, Michael Kors, Boss, Guess etc no matter what name brand appears on the watch dial, the majority are just branded cheap watches sold at a high mark up.
One brand that is often compared to MVMT is Tommy Hilfiger. While Tommy Hilfiger is known for its fashion watches, MVMT offers a wider range of watches, including luxury and premium options. MVMT watches are sometimes more affordable than Tommy Hilfiger watches, making them a great choice for those who want a high-quality looking watch without breaking the bank.
Another brand that is often compared to MVMT is Vincero. While Vincero watches are known for their bold designs, MVMT watches offer a more classic and timeless look. Additionally, MVMT offers a wider range of options when it comes to watch materials, including leather, metal, and even wood.
In terms of luxury watches, MVMT may not be the first brand that comes to mind. However, their premium options offer great value for the price. For example, the MVMT Chrono Gunmetal Sandstone watch offers a sleek and sophisticated look at a fraction of the cost of other luxury watches.
Overall, while there are certainly other watch brands out there, MVMT offers a great balance of style, quality, and affordability. Whether you’re looking for a fashion watch or a premium timepiece, MVMT has something for everyone.
Are MVMT Watches Worth It – Wrap Up!
Overall, I believe that MVMT watches are a great value for those looking for a good quality watch at an affordable price if you know or care little about ‘real’ watches. As a fashiopn watch, they make a perfect watch for everyday wear and are suitable for both men and women.
As a watch enthusiast, I appreciate some of the minimalist design of MVMT watches. They have a clean and simple look that can be dressed up or down. The watches are well-made and durable.
While there may be some concerns about the manufacturing process and some customers have reported issues with the watches breaking quickly, I believe these are isolated incidents and do not reflect the brand’s overall quality since Movado has taken over their manufacturing.
Before you go…
If you liked what you just read, chances are you will be blown away by some of the other articles I have written. I cover lots of topics, from quartz watches to dive watches to even more! So here are a few of my latest examples you really should look at.
- Citizen vs Seiko Watches: Which Japanese Watch Is Better?
- Are MVMT Watches Worth It? Why This Brand Is Not Really
- Analog vs Digital Watches: Pros and Cons Easy Explained
- Manchester Watch Works: Who were They, What Happened
- Are Replica Watches Worth It? 20 Buying Pros and Cons Explained
Chief Wasted Talent at WastedTalentInc & ExpertDiveWatch
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